Recommended Podcasts for Real Estate Agents
My recommended podcasts for Real Estate Agents.
I love podcasts. Like many other people (hundreds of thousands of other people) I used to listen to the radio on my drive into work and any time I was in the car. It was free, it was convenient, it was entertaining. I first used to listen to whatever morning show was on, 2 guys and a girl blabbering about their super right or left wing opinion on day to day matters, Hollywood gossip, or listener submitted stories about their worst first job. I eventually feel that I “graduated” to listening to NPR. They had interesting stories and I wanted to learn more local, national, and world news. I listened to NPR for years until one day I realized that I couldn’t remember the news stories from the day before. Shoot, I couldn’t even remember the news story from my morning commute. I obviously found this to a be a problem. What was the point in listening if I couldn’t remember it a mere 2 hours later? It was just entertainment, a distraction on my way to work work so I didn’t have to be left alone with my own thoughts (scary!).
Then I discovered podcasts. I’ll admit I’m pretty late to the game on this one. Podcasts have been around for well over a decade and I just started picking them up. But now I’m addicted. I love podcasts. There is so much free information that will you help you grow as a person, grow your business, grow your friendships, and just generally become a better person. Here is my list of podcasts and specific episodes that I think all real estate agents should listen to. If you apply these principles to your life you will be a better communicator, have a stronger business, and develop skills you never would have before.
My favorite podcasts to subscribe to
The Art of Charm interviews authors, business experts, and thought leaders on day to day matters to help us improve our ability to be more personable and succeed in life and business.
Startup Camp talks about how to start a business the right way and how to be successful while doing it. The main theme from Startup Camp is how to make more money with less time. "But I'm not trying to start a new business" you may say. Believe it or not, being a real estate agent is your business and the topics discussed here will help you be more prepared to face the daily challenges of running a business.
99% Invisible is very well told stories about the hidden designs of the world around us. I'll admit this is just pure entertainment but it is high quality entertainment about things you have never thought of before.
The Marketing Genius Podcast is sponsored by Placester, a real estate marketing firm. They discuss the latest digital marketing trends and interview industry experts (brokers, coaches, technologists) about real estate related topics.
The Agents of Change is a digital marketing and social media podcast that is industry agnostic. There are many great and actionable tips for boosting your SEO, blogging, video, social media and lead generation.
The Wright Bros Podcast is 2 brothers, both agents, talking about their experiences and advice with real estate. Sadly, they went on an indefinite hiatus from the podcast in 2016. I hope they return because their clever banter and real word advice is very useful.
Do you have a podcast you love that you would recommend to someone else? Tell me about it and I'll look into adding it to the list!
My recommended podcast episodes to listen to
The Marketing Genius Podcast April 20: The Road to $20 Million with Melissa Boucher. When it comes to advising new or aspiring agents, there are two persistent myths. Some folks say you can start earning right away in real estate. Others tell rookie it’ll be months before they make their first deal. But for Melissa Boucher, the first six months weren’t for making money: they were for learning.
The Marketing Genius Podcast Jan 31: Exceeding Expectations with Brad Allen. In an industry that runs on commission, it’s easy to see why a lot of real estate professionals are reluctant to make a significant up-front investment in their clients. But in today’s competitive atmosphere, more agents, teams, and brokerages are beginning to see the value of going the extra mile for their clients. Brad Allen is a perfect example.
Gary Vaynerchuck Inman Select 20th Anniversary Keynote speech. This isn't a podcast but a great video to watch where Gary V. drops some truth bombs about the real estate industry and how you, a real estate agent, can step up your marketing game. He mentions the state of the social media world and how to leverage it before you get left behind (yes, there is still time to "jump on the bandwagon"). Attention: Gary uses quite a bit of rough language in his videos.
The Art of Charm episode 575 with Tony Hawk: How Did I Get Here? Tony joins us to talk about brand protection, the part he’s played in the recognition of skateboarding as a legitimate sport, what kept him going even through the tough times of Taco Bell and Top Ramen sustenance, how the Tony Hawk Foundation benefits low-income communities, and more.
Agent Caffeine episode 197: How to get more luxury listings. If you are interested in owning the luxury market you should know qualified buyers are all over the country and as the dollar price goes up that circle of qualified people extends globally. How do you attract those elusive buyers and speak a universal language on behalf of your sellers? With video and strong marketing. We’re going to find out how you can secure more listings by doing high-end video and better marketing for luxury properties. We’ll also discuss how you can get more listings, create more compelling video for less than a Hollywood movie budget in the episode with Mark Fitzpatrick. Note: this episode talks about some major league marketing for million dollar properties. A lot of this will probably not pertain to you but there are great suggestions in here about how to attract luxury listings through your marketing.
The Art of Charm episode 574: How to Fascinate. By the age of 24, Fascinate: How to Make Your Brand Impossible to Resist author Sally Hogshead was already one of the top advertising copywriters in the business. In fact, her work on campaigns for MINI Cooper, Nike, Godiva, and Coca-Cola made her the most award-winning advertising copywriter in the country. But how did she stand out in such a highly competitive industry at an age when a lot of people don’t even know what they want to do with their lives?
Wright Brothers Podcast episode 43: 14 ways to be a stand out listing agent. Working effectively with sellers is all about improving your listings and building a good reputation. It’s important to remember that your primary goal as a seller’s agent is to sell your client’s house for top dollar within a reasonable amount of time. Toward this end, there are plenty of little things you can do to ensure that your listings stand out and make it easy for your house to sell.
The Art of Charm episode 425: Becoming a person of interest. A lot of people commodify themselves out of good opportunities because they simply don’t know how to package and sell what they have that’s unique — which can often consist of talents, skills, or bodies of knowledge already acquired in the past. Taught not to look back, they miss the competitive advantage of history.
Startup Camp: 5 steps to building a beautiful brand. It’s my belief that you cannot succeed in business if you don’t understand the importance of branding. While many think it’s an art, I think it’s a strategy. Today, I have broken it down into a few simple steps.
6 Figure Photography episode 1: How to create persuasive web copy. Ok, I know this is geared towards photography business, but the notes in here about how to write web copy will take your website and your listing descriptions to a level above every other agent. NARs tells us that buyers find the listing description the 2nd most important piece of an online listing (the 1st being the images, of course). Web copy is something that can definitely be improved.
The Art of Charm episode 445: The motivated mindset. Do you believe that your capacity for learning and doing new things is fixed — especially once you reach a certain age — or does the idea of stepping out of your comfort zone to accept ever-greater challenges excite you with possibilities for personal growth? As Henry Ford was known to say, “Whether you think you can, or you think you can’t — you’re right.”
The Art of Charm episode 450: Steal the show. As Shakespeare said, “All the world’s a stage, and all the men and women merely players; they have their exits and their entrances, and one man in his time plays many parts.” When you consider that we’re called upon to persuade, motivate, and inform others every time we interact by playing a role that’s an extension of ourselves, Shakespeare was pretty spot on. So if we’re playing these roles and performing in some way every day, shouldn’t we give it our all and steal the show?
Startup Camp: Overcoming doubt and finding your calling. The feeling of being unqualified to launch a business, start a non-profit, or chase a dream is common. But it can be a dangerous place. In this episode Steven Furtick and I close the gap between weaknesses and dreams.
The Art of Charm episode 482: So good they can't ignore you. Whether we’re employed for ourselves or for others, we strive for a livelihood that occupies our working hours in a fulfilling way. But there’s a lot of noise out there that can stall this quest indefinitely, like all the so-called experts who dole out simplistic — but ultimately ineffective — advice like “follow your passion.”
The Art of Charm episode 515: Deep work. Cal talks to us about the difference between shallow work — what most of us experience — and deep work — a focused approach that makes us happier, healthier, and more productive — as outlined in Deep Work: Rules for Focused Success in a Distracted World, his latest book.
Startup Camp: The 4 corners of a killer content marketing strategy. Content marketing is the future of brand influence. We must build a relationship with our audience by providing them consistent, useful content that improves their life. This episode’s guest is a pioneer in this way of thinking and he shares what he’s learned on doing it well.
The Art of Charm episode 526: Grow your grit. What we accomplish in life depends on our grit — our passion and perseverance for long-term goals. An obsession with talent distracts us from that simple truth.
The Art of Charm episode 545: Pivot. Career changes seem to threaten our most fundamental needs on Maslow’s hierarchy — food, clothing and shelter — so there is understandably fear surrounding them. However, people need to proactively pivot (within their current role or business or outside of it) or they will get pivoted.
The Art of Charm episode 567: Giftology. Like a lot of people, you might dread the approach of a loved one’s birthday or the upcoming holiday season because you don’t know how to give thoughtful gifts. But if done well, giving gifts is a great way to deepen relationships, open doors, get promoted at work, and grow sales.
Startup Camp: How to give incredible gifts that gain customers. I’m going to open up with a pretty harsh statement: Bad gifters are often careless people. Is that you? Are you a bad gifter? Are you the guy or girl who shows your appreciation of others through bad ideas and weak gestures? If so, today’s guest is going to give you a lesson in thoughtfulness.
Do you have a podcast episode that really helped you grow as a person or grow your business? Tell me about it and I'll look into adding it to the list!
Keywords: business, grow, photography, podcast, real estate agent, salt lake city real estate photographer
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