Welcome to the Brand New Agynt Studio
Welcome to the Brand New Agynt Studio
Everything has changed but nothing is different.
I'm back from a long 2 month pause in my business. I've been working on changing my business name and focusing on more visual marketing stuff to help serve real estate agents across Salt Lake City.
So here we go, the real estate arm of Kirk Bergman Photography is now Agynt Studio. Why Agynt Studio? Well, I wanted to put some heavy focus on the "studio" aspect of the business. Instead of just being a real estate photographer (of which there are many in Salt Lake City alone), I want to be able to provide a full suite of services that you'd get from an actual studio. "Agent Studio" is also already taken by a travel agent company doing stuff for travel agents. I did look into that before I settled on a name.
The journey to choose a name was difficult. I thought that maybe I wanted to do something related to the mountains or life in Utah or something. I had thought about something like "Mountain Shadow Studios" or "Mountain Studio" or some derivative of those. A lot of them were already taken. Then I thought something like "Mountain and Valley Creative" but the more I looked into that the more it seemed that every photographer was adding the word "creative" to their studio name and I don't want to be like everyone else.
So why not just stick with Kirk Bergman Photography? Well, a couple reasons, really. First off, having "My Name Photography" doesn't give one the impression that I offer a full suite of visual marketing services. It feels like it is just photography. And at first it was. But I've grown past that into something more.
Second, there are oh so many photographers out there with "My Name Photography." It is hard to differentiate between them all. And I didn't want to get lost in the crowd.
Third, I wanted to put emphasis on my specialty of working with real estate agents. I don't shoot weddings, babies, senior portraits, sports, pets, or anything like that. My main focus is on real estate professionals. And I wanted a business name that reflected that.
One of the new directions I will be focusing on is video content and film production. I had the opportunity to work with a couple agents on some video projects and I absolutely loved them. Surprisingly, I loved them even more than I love doing photography, which was weird for me. I didn't think I would enjoy doing video as much. But the possibilities are endless with video and I feel like I can really flex my artistic muscles and produce a much better product.
In addition to offering more video work, I have also branched into new areas of marketing like landing pages for Facebook ads, graphic design, dynamic slideshows (not the virtual tour kind), and one page websites that can be appended to your already existing website. I'm continuing to do things that help you stand out as a real estate agent and keep your clients in your ecosystem. My continuing mission is to make sure you stay at the front and center of your clients minds. Because the more relationships you build, the more work you get. The more work you get, the more opportunities there are for us to work together.
Real estate is all about relationships and I really want to make sure we are building those the right way so they last a long time.
I look forward to working with you, stay tuned for more great tips on how to give your marketing a boost!
Keywords: marketing, new, photography business, real estate agent, salt lake city real estate photographer
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